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Investors continually bet their money on whether selected stocks will yield a lucrative profit down the road. And college students bet their tuition on whether a chosen major will yield a lucrative job after graduation.

In both cases, the results may appear to be luck-of-the-draw.

Why? Because no matter how popular a particular investment or career looks today, stocks may plummet over time and today’s dream jobs may become obsolete or irrelevant in the future.

But what if there is a way to follow the yellow brick road to the best stocks or the best careers by catching a glimpse of the future?

Perhaps there is a way — by becoming a trend-watcher.

A trend is defined as “the general direction in which something tends to move”, according to The Free Dictionary. And trend-watchers find and hone in on information that helps them recognize in which direction specific societal indicators are moving.

For example, trend-watchers who recognized several years ago that official national and international health reports were pointing toward a worldwide pandemic might have invested in companies that manufactured medical masks or flu vaccines. And traditional and online degree students who picked up on this same scenario might have chosen to study for careers as epidemiologists, registered nurses or medical scientists.

Other trend-watchers may be interested in statistics concerning the graying of America.

A report in The Press Democrat, “Senior population to triple by 2050″ (6-24-09), states that 1 in 6 people in the U.S. will be over age 65 by mid-century. In this case, trend-watching investors may choose stocks that are related to the medical, housing, travel and health care needs of older adults. College students may consider this information in choosing to major in gerontology, health administration, physical therapy or geriatric nursing.

Trend-watchers follow statistics, news reports, census information, technology forecasting and other information sources. But they also pay attention to what is happening in their communities.

Diligent trend-watchers who have a penchant for transferring their mined information into an advantage in the stock market, business or career arena should enjoy tangible rewards and success that are more than just a dream.

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